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Luxury The Essence Of Luxurious Brands

  • Listed: June 6, 2015 12:37 pm
  • Expires: This ad has expired


High purchase prices and unconventional communication methods are what luxury brands rely on to be considered luxurious. These communication methods exert a subtle influence on brand acceptance and understanding brand connotation, which leads to the eventual tolerance of their high prices. High Price: The Main Characteristic hy are you carrying a LV bag??br /> ecause, having an LV bag shows wealth.?br /> ESPIRIT and LV are both well known name brands. But why is it that people who wear and use LV seem more confident than those who are using ESPIRT? Perhaps it is due to; everybody is aware how expensive the LV brand is, however price is not the actual reason. The essence is: The uxurious brands?are playing the parts of suggestion and association of success and wealth. Luxury is considered as possessing something that costs a large sum of money and the feeling or experience due to the possession of that item. Luxury brands are compared with popular brands and top brands. These brands?concepts are not clear and understood by all, but everyone is aware of their positions in their respective industries. The only constant characteristic for luxury brands is high price. So-called product classes, actually refer to different price ranges for one kind of product. There are different brands at different price ranges, and different prices conform to different customers. People who buy and wear Rolex are completely different from those who buy and wear Swatch, just as those who drive a Jetta are different from those who drive Bentleys. If one day someone wants to sell you a Rolex for 400 yuan, how would you respond? At first you would probably think it was fake or possibly stolen. We have witnessed the company Rolex reduce all of its?products prices simultaneously throughout the world. This action may have caused some of their consumers anger over purchasing a watch which had a formerly had a luxury price, come tumbling down. In a way, Rolex actively made its brand inferior to others, so that its former uxury?consumers stopped believing in the Rolex brand product values and stopped buying them. A similar example to this situation is Pierre Cardin. Symbols for success and Affluence Of course, the more luxury brands sell their products, the more money they will earn. However if their products?prices are reduced, both their products essence as luxurious brand items and people desire for them will disappear immediately. Therefore, a uxurious?price must exist for a luxurious product. Most importantly, the xpensiveness?of the brand must be known to the public. The core difference between luxurious brands and luxury is: BRAND. A brand is a symbol for high prices, for example, LV bags with the most impressive LV logo will be their best sellers. Men T-shirts without rmani?on them aren so cool. But why are people willing to buy a symbol for a high price? The answer can be seen from looking at a Bora owner inner feelings. He wants to have the freedom and choice of not walking; so he purchased a, convenient and perfectly suitable for his needs, Bora. However at the same time there is still a deep psychological thirst for him to buy a Benz. There are three factors supporting this desire: 1. He currently does not own a Benz. 2. Benz is such an expensive brand, that he can not afford to buy one. 3. Benz is a symbol for success and affluence. The only actual differences between Benz and Bora merely lie in: higher price and better quality not functionality. However, from the perspective of the public, there are only two kinds of people: successful people driving Benzs, and people striving for success driving Boras. The core reasons why this man wants to buy Benz now become apparent: what he wants to buy is actually a symbol of success, which he feels proves he is a successful person. Luxurious brands, due to their high prices, are committed to being emblems for the people who can afford them. Just as, surnames and crests were once the symbols to show nobility, owning luxury brands is now considered symbols of success and wealth. In a financially based society both of these aspects of life are things people strive for, and desire. Those who possess luxurious brands communicate with the outer world through them. These brands show their owners attributes and uniqueness from other people. Five Reasons: Supporting Luxury How can a luxury brand be established? This question can not be answered in one or two sentences because they cannot be established in one day. The purchase price is what quantifies something as a luxury brand or not. Its pricing method is totally different from an ordinary brand. When luxury brands are priced, there are three factors which should be considered, first: who are the consumers? What kind of price can they afford? And how much are the present products and brands in the market? Finally the purchase price will be decided in accordance to production cost, operational cost, and expected profit margin. These luxu

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