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Ray Ban Wayfarer Glasses Defining Fashion Since Th

  • Listed: July 25, 2015 6:05 pm
  • Expires: This ad has expired

Description

So what do Jack Nicholson, John F. Kennedy, Bob Dylan, Tom Cruise and the Blues Brothers all have in common? They all wore Ray-Ban Wayfarers and helped contribute to a classic look that has never really gone out of fashion and レイバン メガネ has become probably the most iconic eyewear model, along with the original Aviator, worn by millions of people the world over. It all started back in 1936 when an American test pilot, Lieutenant John Macready, spawned the birth of Ray-Ban when he asked Bausch & Lomb to create a sunglass to protect his eyes but that would also look good. The Aviator was born in 1937 and worn not only by pilots but also by soldiers and in 1952 a new design was introduced by Ray-Ban: the Wayfarer. Designed by Raymond Stegeman, the Wayfarer was the first sunglass to have a plastic レイバン ウェイファーラー伊達メガネ frame, considerably lighter than the 150 gram metal frame used by its predecessor the Aviator. The trapezoidal frame was originally intended to have a masculine look and did appeal more to men; however they are just as popular now with women. Manufactured at first レイバン サングラス レディース with green mineral glass designed to filter out infrared and ultraviolet rays, by 1962 plastic and impact-resistant lenses were introduced. After the initial popularity of the 1950s and 1960s, the Wayfarers were almost discontinued in 1981 after the 1970s saw a slump in sales. Clever marketing in 1982 changed this when Ray-Ban signed a company in Burbank to place their Wayfarer models on TV, shows and in films. During the early 1980s these glasses could be seen on the faces of actors such as Tom Cruise in Risky Business, Don Johnson in Miami Vice and in the classic 80s film The Breakfast Club. This product placement saw sales increase from 18,000 pairs in 1981 to 1.5 million in 1986, an incredible increase in just 5 years. Whilst celebrities such as Madonna, Michael Jackson, Debbie Harry and Bono wore Wayfarers, their popularity dipped again in the 1990s. Wrap around glasses were the fashion of the time as were other Ray-Ban models, with a total of 40 models introduced by 1989. The Wayfarer was modified in 2001 with the RB2132. The plastic was changed and then so too was the tilt or angle so that they could be worn on top of ones head, especially by women who could not do this with the original design. Wayfarers bounced back into fashion once more in the late 2000s. Katy Perry wore them in her video Teenage Dream, Edward Cullen wore them in Twilight and Bruno Mars sported a pair in his Lazy Song. Ray-Ban embarked on a new advertising campaign with a series of Never Hide Stories which has proved to be very popular and which once again has confirmed the Wayfarer as the most レイバン 店舗 新宿 recognizable style in the history of sunglasses. A must-have for any Ray-Ban enthusiast, 50 years on there are newer models with fresher colours, prescription lenses and polarized lens options. Limited editions such as the Rare Prints range can now be bought, always in keeping with the original and unmistakable look of the Wayfarer.
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